Meaning in the details.
A country charm. Your name. A pearl that feels like you. Build a collection around the details that make your style personal.
Our story · Identity Boutik
Be unique.
Wear your identity.
Jewelry with Caribbean spirit. Everyday pieces with meaning. A little of where you come from, and everything that makes you, you.
Haitian roots. Caribbean heart.
A story worth wearing.
Founded in Miami in 2022 by Jessica Vieux, Identity Boutik is a Haitian-owned, woman-owned jewelry and accessories brand. Jessica’s upbringing in Haiti shaped her sense of beauty, pride and belonging—and the belief that what you wear can tell your story.
Our inspiration reaches across the Caribbean. Each island has its own rhythm, language and traditions. Identity celebrates those differences, with pieces that let you carry a place, a person or a memory close.
Quality for your everyday.
Our everyday pieces carry a 14K gold finish and are made to be waterproof — worn in the ocean, in the shower, on the days you never take them off. Beneath the gold, surgical-grade stainless steel. Fine jewelry, pearls and natural stones each have their own materials and care.
A little luxury, within reach.
Beautiful jewelry should have a place in everyday life. Our collection brings together thoughtful details and accessible options, from a first pair of hoops to your next signature layer.
The symbol
A reflection of you.
Created by a Haitian graphic design studio, our logo brings together vèvè symbols to form a face. That face is a reflection: an invitation to feel proud of who you are and where you come from.
Be unique is more than a slogan. It is permission to make every piece your own.
Beyond jewelry.
Expressive silk scarves and hand-beaded bags bring another layer to Identity. Mix textures, add color, and find the finishing touch that feels unmistakably yours.
Explore scarves · Discover bagsOur community
Rooted in identity. Connected by care.
We contribute 5% of gross profit to Onel’s work supporting education and meals at École Mixte Petit Cœur de Jesus in Cité Soleil.
Read about the missionFind your everyday signature